10 Best Sex Toy Stores in the UK for Quality, Discreet Shipping, and Fair Prices

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Photo by Anna Shvets

Shopping for sex toys in the UK is simple, private, and more inclusive than ever. We have seen a huge rise in reliable shops that care about safety, value, and real customer support. Whether we are picking a first vibrator or upgrading a couples toy, the best stores put quality and privacy first, with options for every taste and budget.

Before we jump in, a quick note on what we look for. We value body-safe materials, honest product info, discreet packaging, clear returns, and helpful guides. We also appreciate stores that speak to different bodies, orientations, and experience levels. With that in mind, here are our top picks.

Key Takeaways

• The best UK sex toy stores combine body-safe materials, clear product info, and discreet packaging.
• Top picks for beginners include XXX Essentials, Lovehoney, Simply Pleasure, and Bondara.
• LELO is the best fit for luxury buyers who want premium design and build quality.
• Prowler Soho stands out for LGBTQ+ focused curation and inclusive product ranges.
• Check materials, sizing, lube compatibility, delivery privacy, and returns before you buy.

10 Best Sex Toy Stores in the UK

XXX Essentials

XXX Essentials stands out for clear site design and an easy shopping flow. The range covers vibrators, lingerie, BDSM gear, and accessories, with filters that help us find the right fit fast. We like the discreet delivery and the friendly service tone across the site. There are solid options for beginners, plus more advanced toys for power lovers and kink explorers. Pricing feels fair, and the product pages tend to describe materials and features in plain English.

Lovehoney

Lovehoney is the big name many of us start with. The range is vast, the guides are simple to follow, and there is a steady stream of offers that makes trying something new less pricey. We rate the site for how it breaks down shapes, sizes, and functions, which helps first-time buyers choose with confidence. The brand also caters to couples with kits and bundles, plus a lot of inclusive sizing in lingerie.

LELO

LELO is the luxe option. Design is sleek, the materials feel premium, and the toys look as good as they perform. If we want a long-term purchase with refined finishes and thoughtful controls, LELO is a strong choice. It suits buyers who value quiet motors, smooth silicone, and a polished unboxing experience. Prices are higher, although the build quality and styling often justify the spend.

Harmony

Harmony is a long-standing UK favourite, with a welcoming vibe both online and in store. The selection spans classic vibrators, suction toys, BDSM gear, lingerie, and wellness products. We like the balance here. There is fun and variety without losing focus on safety and clarity. If we want in-person browsing with helpful staff, Harmony is a good shout, and the website makes comparing products straightforward.

Prowler Soho

Prowler Soho has strong roots in the LGBTQ+ community, and the range reflects that. Expect toys geared to gay, bi, trans, and queer shoppers, plus pride-led designs and apparel. We like how the curation feels considered, not token. The mix includes anal toys in realistic size steps, harnesses, sleeves, and lubes that complement silicone and latex products. If we want inclusive gear that celebrates identity, this is a go-to.

Sh! Women’s Erotic Emporium

Sh! is a safe and supportive space aimed at women and non-binary people. The store focuses on pleasure, anatomy-led advice, and sexual wellbeing. We appreciate the educational angle, the warm tone, and the careful curation of body-safe toys. Workshops and expert tips help buyers make informed choices. If we want sex-positive guidance with a personal touch, Sh! delivers.

Bondara

Bondara shines on value. The range is big, the price points are accessible, and there are lots of picks under the cost of a takeaway. We like the straightforward categories, the frequent deals, and the simple product filters. For those building a starter kit or topping up on basics, Bondara keeps spend low without ignoring safety and function.

Pulse and Cocktails

Pulse and Cocktails blends boutique-style stores with a comprehensive online shop. The selection covers romantic gifts, mainstream toys, and fetish items. If we want a broad sweep that lets us browse across tastes and levels, this retailer makes it easy. The in-store vibe is relaxed, and the website mirrors that with clean navigation and clear categories.

Simply Pleasure

Simply Pleasure is a solid pick for stress-free browsing. We rate the detailed descriptions and customer reviews, which help when we are choosing between similar models. The couples section is a highlight, with playful picks and thoughtful bundles. It is an ideal stop for shoppers who like to compare features at a glance and order with no fuss.

Ann Summers

Ann Summers is the UK household name. The high street presence helps if we want to see items up close, while the online store is packed with toys and lingerie. We like the seasonal edits, the giftable sets, and the way the brand pairs fashion with pleasure. It is reliable for entry-level toys and lingerie that feels special without a steep price tag.

Why we rate these shops

• Product variety: There is genuine breadth across vibes, suction toys, wands, rabbits, bullets, prostate massagers, anal training kits, cock rings, lubes, and lingerie. Whether we prefer soft silicone, rigid ABS, or stainless steel, we can find it.
• Body-safe focus: The leading stores champion non-porous materials, phthalate-free designs, and sensible care advice.
• Privacy: Discreet packaging is standard at this level. Labels are bland, invoices are subtle, and tracked delivery is common.
• Clear guidance: Buying guides, how-tos, and sizing tips are everywhere now. Good shops use plain language, not vague fluff.
• Price range: From budget-friendly bullets to luxury toys, there is a sensible ladder of options. Sales and bundles make trying new categories easier.
• Inclusivity: Stores here cater to a wide range of bodies and experiences. Queer-friendly selections and gender-inclusive language matter, and we see more of both.
• Customer support: Helpful teams, easy contact routes, and no drama returns when items arrive faulty or unsuitable.

Shopping tips for first-time buyers

• Start with your goal: Do we want clitoral stimulation, G-spot, anal play, or a couples toy? Deciding early keeps the search focused.
• Pick safe materials: Look for medical-grade silicone, ABS plastic, stainless steel, or glass. Avoid porous materials for insertable toys.
• Check power and noise: Rechargeable motors tend to give steadier power. Quiet toys are nicer in shared homes.
• Mind size and shape: For insertable toys, check girth, length, and flare where relevant. For first anal toys, start small with a proper base.
• Read reviews: Real user feedback helps spot strengths and weak points that listings do not spell out.
• Match lube to material: Water-based lube suits most toys and condoms. Many silicone toys do not pair well with silicone lube.
• Care and cleaning: A simple unscented soap or a toy cleaner works. Store toys dry, and keep materials separated in pouches where possible.
• Budget smart: Begin with a mid-range option if unsure, then upgrade once we know what we like. Sales are great for testing new categories.
• Delivery and privacy: Choose tracked delivery if timing matters. Most stores send plain packaging, so we can relax.
• Returns and warranties: Faulty items should be replaced or refunded. Read the store policy before checkout.

Quick picks by need

• Best for beginners: XXX Essentials, Lovehoney, Simply Pleasure, Bondara
• Best for luxury: LELO
• Best for queer shoppers: Prowler Soho
• Best for advice-led buying: XXX Essentials, Sh! Women’s Erotic Emporium
• Best for in-person browsing: Harmony, Ann Summers, Pulse and Cocktails
• Best all-rounder: XXX Essentials

Final thoughts

Buying sex toys in the UK does not need to feel awkward or complex. The stores above combine quality, privacy, and a helpful tone that makes shopping feel easy. We suggest taking a moment to think about what sensation you want, setting a budget, then choosing a trusted retailer from this list. Explore, read a few reviews, and pick something that suits your body and your curiosity. That is how we shop, and it works.

Frequently Asked Questions About the Best Sex Toy Stores in the UK